Brand pages can disappear quietly. No one was checking.
A brand page that redirects to a search results page — or simply returns a 404 — looks fine in a spreadsheet. No alert fires. No process existed to systematically verify that brand pages across both banners were actually live and resolving correctly.
The risk: customers land on a search page instead of a curated brand experience. SEO signals are lost. And nobody knows until a buyer or writer happens to click on it.
The tool checks every brand URL, follows all redirects, and flags anything that does not land on the expected brand page destination.
The script auditing live brand URLs
The console below shows the tool running against the brand list, following redirects, and flagging pages that do not resolve to the correct destination. Status prints to the terminal in real time.
Results exported and ready for action
The tool writes its findings to a structured output file: confirmed pages, flagged redirects, and missing pages — separated so each finding is immediately actionable without manual sorting.
Version 1 found the problem. Version 2 proved accuracy.
- 1,008 SC brands checked — 7 missing
- 1,005 SS brands checked — 13 missing
- 20 genuinely missing pages found and reported
- Initial redirect logic — some edge cases flagged incorrectly
- SC: 356 brands checked — 356 passed, 0 missing
- SS: 18 flags — all confirmed false positives
- Edge cases (Frye & Co., B-52) now explained immediately
- Refined redirect detection — passes clean lists cleanly
By the numbers
What the terminal looks like mid-run
Version 1 found a real problem. Version 2 proved the tool was accurate enough that its own failures were explainable. That is the difference between a script that runs once and a tool that improves.