Benefits of Social Media Marketing

Twitter is a popular social media platform with over 465 million users as of 2022. Since their launch in 2006, the site was meant to be a SMS based platform used to update one’s status for their friends to see. Due to its text based nature, Twitter excels at keeping up with current news in the media and inside friend groups. Well known to many for its famous “Trending” section, Twitter can be a very useful tool for businesses, if used correctly, to reach new audiences. For business accounts, Twitter offers many insights such as: profile visits, mentions, tweet impressions, tweet engagements and engagement rate, top tweets, follower growth, video content performance, and conversion tracking. With all of this information available to businesses, it becomes easier to develop future marketing strategies, expand into other markets, and segment customers for more personalization. The platform allows businesses to also interact with users and fans to better extract information on likes and dislikes from a more personal, nearly unfiltered, perspective. Learning how to communicate with customers on a more intimate level can uncover more information that could be useful when planning ahead. For example, knowing that someone favors a low top sneaker is one piece of information, but finding out that low tops are a new summer focused trend for women could tailor the next seasonal promotion.