Marketing Objectives
Why marketing objectives need to align with company mission and stay ethical while doing it.
Defining Your Target Market and Maximizing Marketing Success
How market research, customer personas, and segmentation combine to sharpen every campaign.
Preliminary Findings and Limitations
Market research findings and pricing gaps behind a hypothetical Apple gaming console.
New Product Research – Apple
A research plan for how Apple could realistically break into the game console market.
Consumer Engagement
What United Airlines' Dr. Dao incident teaches about brand reputation and crisis response.
Benefits of Social Media Marketing
Why Twitter's analytics make it a sharper audience-insight tool than most brands realize.
Role of Social Media
How YouTube's recommendation algorithm quietly shapes buying decisions through peer influence.
Marketing Implications of YouTube
What makes YouTube different from every other platform, and why creators drive real purchase intent.
Unethical vs Ethical
How BMW's “doorway pages” scandal shows the line between SEO strategy and search manipulation.
Paid vs Organic Strategies
Weighing the tradeoffs between organic SEO and paid search, and when each one wins.
Green for Profit or Green for the Environment?
Is JUST Water's sustainability story genuine, or just good marketing? A brand case study.
Top Dog Versus Underdog Marvel vs. DC Universe
Breaking down Marvel's brand dominance, and three ways DC could close the gap.
Under Armour: Where Do We Go From Here?
Lessons from Under Armour's “I Will What I Want” campaign on getting segmentation right.
Consumer Who? Consumer You!
A personal audit of what actually drives my own buying decisions, stage by stage.
S.M.A.R.T Goals
Turning goals into strategy into tactics, and tracking it all with the right KPIs.
Marketing Perspective
Why brands are paying creators instead of running traditional ad campaigns.
Effectively Impacting the Consumer Through Digital Media
How one viral act of customer service turned an airport into a marketing case study.
A Day in the Life: Digital Media
A candid look at how algorithms, apps, and inbox promotions run a typical day.