A candid look at how algorithms, apps, and inbox promotions run a typical day.
Today, our society is centered around staying connected. Some days we find ourselves browsing the internet for hours, whether it be: tweeting, shopping, watching videos on YouTube, or even working. Everything is slowly becoming digital and honestly, at this point, it’s safe to say “you are either with them or against them”.
On a daily basis, I find myself using the same apps and visiting the same sites like a part-time job. To be completely transparent, if I don’t check Instagram for more than 4-5 hours, it makes me feel as if I missed a whole day worth of channel 13’s news stories. My personal daily rotation of apps/sites include: Instagram, YouTube, Twitter, Robinhood, Snapchat, Twitch, TikTok, Spotify, and Reddit. Sure, that may be considered a lot, but that has become the norm for most teens and young adults. For the most part, my digital usage is centered around socializing, entertainment, and business.
When using the apps listed above, I have positive reactions because those are what I consider my favorite at this time. Facebook, on the other hand, gives me negative energy every time I use it. With that being said, most of the bigger sites that people use are slightly or fully tailored to the user so I take full responsibility for the content I choose to subscribe to. I also believe that different platforms are better for different kinds of content, even if they were created to just be a social media platform in a sense. For example, I prefer to check Instagram to see what is going on in the world because it’s photo-based, but I would check Twitter to see what people’s thoughts about things because it is text-based.
With all of these personal accounts that can be created for all of these sites mentioned, comes email registration, and with email registration comes promotions and newsletters. I currently have over 1000s of emails in my promotions/other folder and I will say, some emails catch my eye. It usually comes as something enticing like “TODAY ONLY 75% OFF EVERYTHING” and for someone who loves a deal, it gets hard to ignore.
Growing up, I have experienced life with little to no technology and now we live in a world where everyone of all ages is getting an education online. At this current time, digital media has almost become a necessity to everyday life. I see that only becoming more and more true as we grow older. Companies all over the world know that and are getting more involved on social media with advertising and connecting with their consumers. Even some social media apps like Instagram are allowing businesses to set pages on their platform with the sole purpose of selling products and services. The future of marketing will be in the form of TikTok videos and step away from the full production commercials and ads we are used to seeing. As digital media evolves, the advertising and marketing teams for business will adapt and integrate in order to stay in current times.