Green for Profit or Green for the Environment?

How do you believe the company conducts business in a socially responsible way? Support your answer by discussing specific examples. The retail brand that I chose that i believe is socially or ethically responsible is JUST. Their water is 100% mountain-sourced spring water in an effort to only use water the surrounding community would not need. It is sustainable and responsible as listed on the company’s website because the springs are naturally replenished by rain and snowfall. Their main focus is to use the business for good. The company is a certified B Corp which makes JUST a legal benefit corporation. On their website, it states, “we’re required to account for the impact our business has on our workers, customers, suppliers, community, and the environment” (Impact n.d.).

Has the company ever been involved in any incidents in which they were accused of not conducting business in an ethical or socially responsible manner? If so, briefly discuss the legal issues related to the incident(s). JUST has not been involved with any ethically or socially irresponsible incidents since it was founded.

Do you feel the company is “green” for profit or “green” for the environment? I personally believe that the company is green for the environment, because of the features of the product, reason for creation and its effects on the environment. The brand was created after Jaden Smith, the co-founder, noticed a plastic bottle was floating next to him in the Pacific while learning to surf. They are sustainably sourced, has naturally occurring minerals, B-Corp certified, and 100% recyclable. Even though the company is worth an estimated over $100 million, the company made a huge impact on society when they made huge donations to Flint, Michigan as they struggled to find clean water.